Do you know what successful American Football teams and the best startups have in common? They own and apply a playbook, that transforms vision and strategy into winning tactics! So, join us for an immersive workshop, where you'll delve into the core principles of B2B sales for Startups. In this hands-on session, you will learn the key topics of strategic sales and start to create a sales playbook for your own business. Guided by our NFL fan and expert coach, Michael Schulte, you will work on your ideal customer profile and get into the unique needs and expectations of customer stakeholders. Additionally, you'll gain valuable insights into the essentials of software-supported sales tools, with a closer look into Customer Relationship Management (CRM) systems, that can support you in winning new customers. Overall, the full-day workshop will facilitate learning through presentation elements, business related exercises and sharing of practical experience, to avoid common pitfalls.