OSE meets Comma Soft AG

OSE meets Industry is a series of three talks in which companies involved in modeling provide insight into their strategies for addressing real-world problems. The talks will discuss solved and unsolved problems. We hope to bring industry and academia one step closer together through active interaction between presenters and audience. The target audience is advanced master students and PhD students, postdocs and professors from all disciplines dealing with (mathematical) modeling and (scientific) programming.
Talk: Pay & Pray — How to Measure the Performance of Offline Marketing; Presenter: Dr. Andrej Fischer, Dr. Lukas Kießling, Dr. Daniel Lenz