Social Media
The University of Bonn engages in dialogue with various target groups via its official social media channels. We provide updates on topical issues from the worlds of science, academia and research and insights into student life at this University of Excellence.
The University of Bonn across numerous channels
The University of Bonn maintains an active presence on Facebook, Instagram, LinkedIn and Twitter. Our various channels connect people all over the world and foster dialogue between researchers, students and staff. The University of Bonn’s YouTube channel shows videos on current topics and events at the University.
Its central channels are looked after by the Online Communications department, which is part of the University Communications division. All of the information they contain is published on behalf of the University of Bonn.
Our netiquette
The University of Bonn welcomes active use of its services and invites users to engage in dialogue via its channels. To ensure a friendly climate of conversation in our comment columns, however, weask them to observe our netiquette principles.
Talk to your fellow users politely, respectfully and with mutual consideration. Any debate should be objective, fair and constructive.
We will not tolerate any offensive, xenophobic, criminal, racist, sexist, pornographic, anti-constitutional or disparaging content, which is not permitted.
Content, comments and anything else that is mentioned must be objectively related to the topic of the post. Spam and promotional content are prohibited.
Personal attacks and insults leveled against individuals, particularly on account of their religion, background, nationality, physical condition, sexual identity, political beliefs, age or gender, are not allowed.
The University of Bonn maintains a neutral worldview. Our channels are not a place for spreading political or religious messages.
Spam is not wanted. In particular, posts with criminal, radical, anti-constitutional, pornographic, insulting, disparaging or illegal content will be deleted immediately, the user banned from using University of Bonn social media pages and the violation reported to the operators of the different channels. Users who violate our rules will be banned from the page and reported to the operators.
The editorial team reserves the right to hide, delete and, if necessary, report any content that violates the University of Bonn’s netiquette principles.
Official Use of Social Media—Recommendations for University of Bonn Employees
The University of Bonn welcomes the many new opportunities provided by the development of Web 2.0, especially the ability to maintain a dialogue with students, prospective students, employees and former members of the University.
We invite all University employees to participate in this dialogue as part of their official duties. To make better use of the opportunities provided by Web 2.0 and minimize potential risks, the Rectorate has prepared Guidelines for the Official Use of Web 2.0. These are available on the University of Bonn intranet.
Pixel formats on our social media pages and website
Following the formatting requirements for the different channels is very important for creating a uniform appearance in our social media. University Communications has prepared an overview to provide help and information on the image sizes used on the University of Bonn website and social media pages.
Useful tips for setting up a social media channel:
Before setting up a social media channel, you should think about who you want to address with the channel. That is, what is your target group? You should also ask yourself what topics you want to present or communicate on the channel. Who do you want your content to reach?
It is also useful to know what you want to achieve with your channel. For example, do you want to expand your reach? Are you looking for alternatives to publish your planned topics outside your own website?
Social media has many faces. Not every channel appeals to a target group and is therefore used by them. In fact, the opposite is true. The different platforms address different target groups. It is therefore worthwhile to first look at the various channels and analyze which one is most likely to reach your target group.
Posting regularly on a variety of interesting topics increases your potential subscribers. Managing your social media presence is therefore time-consuming. In order to maintain an overview and find out whether you have enough topics to post at regular intervals, it might therefore be useful, for example, to prepare a topic plan that gives an overview of possible editorial strategies and your possible posting frequency.
