Strong Media Presence

University of Bonn Social Media

Social media and the “Participatory Web” have long since become a mass phenomenon under the general label of “Web 2.0”. The University of Bonn and many of its institutes, departments and units also maintain a presence on a variety of digital channels.

On Many Channels

Users worldwide can use social media to exchange information on a wide variety of topics on community websites. The University of Bonn social media channels on Facebook, Instagram, Twitter, LinkedIn and Xing connect people around the world. The University YouTube channel uni-bonn.tv allows everyone to rate and share videos with others free of charge – in real time. 

The central social media channels are managed by the social media team at University Communications. All of the information they contain is published on behalf of the University of Bonn.


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Netiquette: The rules for using University of Bonn social media channels

The University of Bonn uses its social channels to maintain a dialogue with people inside and outside the University and is pleased about the many contacts who make such lively use of its channels.

The University of Bonn asks all users to communicate in an open, friendly, courteous and mutually respectful manner when participating in the dialogue on its social channels.

Always post under your real name. Do not pretend to be someone else. The University of Bonn reserves the right to delete posts that cannot be clearly assigned to a specific user.

Opinions must always be identified as such.

Do not post photographs of people, for example, who have not explicitly consented to publication of the images, or without the permission of the creator of the image if you did not take the photograph yourself.

Most of the people using the University of Bonn social media pages understand German or English. To avoid excluding others from the discussion, you should therefore write your posts and comments in German or English. If your post is in another language, please include a translation into one of these two languages.

The University of Bonn maintains a neutral worldview. Our social media channels are not a place for spreading political or religious messages. All posts must have a specific, direct connection with the University of Bonn and comments must relate to the commented post. Otherwise they will be deleted immediately. If in doubt, contact the administrators before posting. “This party/offer/deal is interesting for your students!” is not sufficient justification for posting to our bulletin board.

As a rule, commercial posts (including offers to sell by University members) and third party advertising are not permitted.

Spam is not wanted. In particular, posts with criminal, radical, anti-constitutional, pornographic, insulting, disparaging or illegal content will be deleted immediately, the user banned from using University of Bonn social media pages and the violation reported to the operators of the different channels. Users who violate our rules will be banned from the page and reported to the operators.

Official Use of Social Media—Recommendations for University of Bonn Employees

The University of Bonn welcomes the many new opportunities provided by the development of Web 2.0, especially the ability to maintain a dialogue with students, prospective students, employees and former members of the University.

We invite all University employees to participate in this dialogue as part of their official duties. To make better use of the opportunities provided by Web 2.0 and minimize potential risks, the Rectorate has prepared Guidelines for the Official Use of Web 2.0. These are available on the University of Bonn intranet. Additional help is provided in the Recommendations for the Official Use of Facebook.

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A plant and a coffee cup as well as three mobile devices of different sizes can be seen on a table.
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Pixel formats on our social media pages and website

Following the formatting requirements for the different channels is very important for creating a uniform appearance in our social media. University Communications has prepared an overview to provide help and information on the image sizes used on the University of Bonn website and social media pages.

Useful tips for setting up a social media channel:

Before setting up a social media channel, you should think about who you want to address with the channel. That is, what is your target group? You should also ask yourself what topics you want to present or communicate on the channel. Who do you want your content to reach?

It is also useful to know what you want to achieve with your channel. For example, do you want to expand your reach? Are you looking for alternatives to publish your planned topics outside your own website?

Social media has many faces. Not every channel appeals to a target group and is therefore used by them. In fact, the opposite is true. The different platforms address different target groups. It is therefore worthwhile to first look at the various channels and analyze which one is most likely to reach your target group.

 

Posting regularly on a variety of interesting topics increases your potential subscribers. Managing your social media presence is therefore time-consuming. In order to maintain an overview and find out whether you have enough topics to post at regular intervals, it might therefore be useful, for example, to prepare a topic plan that gives an overview of possible editorial strategies and your possible posting frequency. 

Contact

Avatar Keranidou

Litsa Keranidou

M.A.

Online Editor/Social Media Manager

+49 228 73-5979

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