If you are working on a start-up with a product or service aimed at other companies rather than private customers, LinkedIn can be a valuable channel to reach relevant contacts.
The platform helps founders identify potential customers, partners, and industry experts, making it especially useful for early-stage validation and first market conversations.

This introduction seminar focuses on the basics of using LinkedIn in a start-up context. Participants will learn what a professional LinkedIn profile should include, how it can be structured clearly, and which elements help create credibility. In addition, the seminar shows how LinkedIn can be used to find the right people, such as decision-makers, experts, or potential interview partners.

The session is designed as a starting point for anyone who wants to understand LinkedIn as a professional tool for entrepreneurship. No prior marketing, sales, or platform experience is required.