Idea, Market, Go? – Evaluating Your Research's Startup Potential
A workshop offered by the Transfer Center enaCom
Is there a market for your idea? In this interactive workshop, you will learn how to evaluate whether your research or business idea has real commercial potential.
Online Workshop
Tuesday, January 27, 2026
10:00 a.m. - 2:00 p.m.
Trainer
Dr. Elina Hafer
Language
English
Location
Online
Target Group
Doctoral students and postdocs
Track(s)
Business and Organizations
Certificate
4 units are applicable within the Doctorate plus or Careers plus certificate
Description
We will explore the fundamentals of market analysis:
- How many potential customers are out there?
- Who are your competitors?
- How big is the market, and how fast is it growing?
You will be given practical tools to define your target group, estimate the market size and assess your position in the competitive landscape. At the end of the session, you will be able to answer a key question: How many customers can I reach – and how much could I earn with this idea as a business? No prior business knowledge is required – just your idea and your curiosity!
Content
- Market Analysis Basics: Understand why market analysis is crucial for your research.
- Tools and Methods: Get familiar with essential market analysis tools and learn how to
apply them to your field of research. - Practical Application: Turn your research into a business idea! You will work on identifying a potential product or service, analyzing the market and customer segments as well as potential competitors.
Creditable for the Micro Credential 'Innovation & Entrepreneurship'
Micro Credentials for doctoral students offer the opportunity to systematically add key future skills to your professional expertise. You can apply for a Micro Credential if you successfully complete at least four workshops from one area of expertise.
Contact
Transfer Center enaCom
More Workshops?
Have a look at further workshops offered in our Doctorate plus program this semester.
Also see
Certificate Doctorate plus
Acquire the Doctorate plus Certificate in one of our three career tracks and apply for an 'Add-on' in your track (job shadowing or career coaching).
E-Training
With our on-demand e-training courses, you can continue your education at your convenience.
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