Many startup ideas fail not because the solution is wrong, but because the first customers are unclear.

This go-to-market office hour focuses on one central question: who are your first customers — and why should they care?

Participants work on defining customers number one to five, identifying a concrete customer problem, and deriving a clear value proposition.

The session supports structured thinking around early market assumptions and helps turn vague target groups into specific, testable customer segments.

In addition, the office hour addresses how early customers can realistically be approached and which channels make sense at the beginning.

Interested? Please contact Dr. Alexander Küsshauer