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BEGIN:VEVENT
SUMMARY:Office Hour: Go to Market
DTSTART;TZID=Europe/Berlin:20260414T100000
DTEND;TZID=Europe/Berlin:20260414T130000
DTSTAMP:20261001T183621Z
UID:4ff31ce316c24bd3a357d006a56b779d@www.uni-bonn.de
CREATED:20260220T163218Z
DESCRIPTION:Many startup ideas fail not because the solution is wrong\, bu
 t because the first customers are unclear. \n\nThis go-to-market office ho
 ur focuses on one central question: who are your first customers — and w
 hy should they care? \n\nParticipants work on defining customers number on
 e to five\, identifying a concrete customer problem\, and deriving a clear
  value proposition. \n\nThe session supports structured thinking around ea
 rly market assumptions and helps turn vague target groups into specific\, 
 testable customer segments. \n\nIn addition\, the office hour addresses ho
 w early customers can realistically be approached and which channels make 
 sense at the beginning. \n\nInterested? Please contact Dr. Alexander Küss
 hauer
LAST-MODIFIED:20260303T132232Z
URL:https://www.uni-bonn.de/en/research-and-teaching/transfer/transfer-cen
 ter-enacom/events/office-hour-go-to-market
END:VEVENT
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TZID:Europe/Berlin
X-LIC-LOCATION:Europe/Berlin
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DTSTART:20260329T030000
TZNAME:CEST
TZOFFSETFROM:+0100
TZOFFSETTO:+0200
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