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SUMMARY:Market Analysis: Beyond the Lab and into the Market
DTSTART:20250702T100000
DTEND:20250702T140000
DTSTAMP:20260518T160840Z
UID:890402501a0e41c497692b9a57e7aca2@www.uni-bonn.de
CREATED:20250422T111419Z
DESCRIPTION:Are you ready to take your research beyond the lab and into th
 e market? We will start with failure and success stories of companies like
  Kodak and Biontech and learn which steps are required to be prepared for 
 the market launch.\nIn this interactive workshop\, you'll discover how mar
 ket analysis can help you transform your scientific discoveries into real-
 world innovations. Using compelling case studies from industry\, you'll le
 arn how scientists can shape new industries and commercialize their resear
 ch.\nIn this hands-on session you explore the fundamentals of market analy
 sis and gain practical skills to assess market opportunities\, analyze com
 petitors\, and develop winning go-to-market strategies. Whether you're con
 sidering launching a start-up or just want to understand how to make your 
 research more market-relevant\, this workshop will give you the tools to m
 ove forward.\nThis workshop for PhD students/PostDocs is part of the Bonn 
 Doctorate plus program and units can be acquired.
LAST-MODIFIED:20250906T034221Z
URL:https://www.uni-bonn.de/de/veranstaltungen/market-analysis-beyond-the-
 lab-and-into-the-market
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