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SUMMARY:Introduction to Value-based Pricing Strategies
DTSTART:20270127T130000
DTEND:20270127T150000
DTSTAMP:20261013T052014Z
UID:0f8ccef2ecf9476598ab8b92d0eda303@www.uni-bonn.de
CREATED:20261006T092414Z
DESCRIPTION:How much should customers pay for your product – and what sh
 ould determine that decision? This introductory workshop explores differen
 t pricing strategies with a particular focus on value-based pricing: under
 standing the value your solution creates for different customer segments a
 nd using this insight to inform pricing decisions. Participants will learn
  why pricing should be considered early in product development and how wil
 lingness-to-pay conversations can become part of customer discovery. The w
 orkshop provides practical tools to develop and test initial pricing hypot
 heses rather than trying to determine one “perfect” price.
LAST-MODIFIED:20261006T102942Z
URL:https://www.uni-bonn.de/de/veranstaltungen/introduction-to-value-based
 -pricing-strategies
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TZID:Europe/Berlin
X-LIC-LOCATION:Europe/Berlin
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DTSTART:20261025T020000
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TZOFFSETFROM:+0200
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